Businesses have been carrying out surveys for years so they can examine and compare the products they sell with the product sold by their competitors. They want to know if people consider them a provider of high quality products and what brand new products or advancements in existing product they really want.
These firms have been using door-to-door surveys, randomly halting people in shopping centers as well as malls, telephone surveys, direct mail surveys, and now online surveys. The companies realize that they will need to offer consumers some forms of incentive so they will take the time to take part in the survey as well as to give their sincere opinions. This is actually the origin of the paid surveys era.
In 2005, there were more than 212,000 individuals employed full-time in the market research industry as per the Department of Labor statistics and the number is steadily increasing. That amount does not consist of people who earn income taking internet surveys. The majority of industries use surveys the market for a potential new product. If there is little or no interest in the product, they will save a great deal by finding that out before they spend 1000's on the preliminary research and development.
Since the competition for the consumer's hard-earned dollar is intense, all businesses wants access to reliable consumer data which is necessary to their bottom line. Consequently, companies are ready to pay a reasonable amount of money for individuals that fit particular target groups that can provide relevant as well as reliable data.
This kind of trend has offered an excellent opportunity for people who like to earn extra money for taking paid surveys. It is a great job for stay at home moms, retired folks and anybody who has a small spare time and likes to share their opinions.
5 Methods of Paid surveys
Let us do some paid surveys evaluation. There are actually basically five ways to get paid for taking surveys online: focus groups, telephone interviews, mailed paper surveys, in-person interviews and internet based surveys. Let us look at every one of them individually.
1. Focus Groups - Lots of firms make use of focus groups to see how an audience reacts to an advertising campaign before it's launched. Surveys That Pay Through Paypal The material is made available to the group and so the group discusses the response to the campaign. Companies normally have trained personnel watching the responses of the group and also the company frequently video tapes the session for later study as well. Discussion group engagement can pay as much as $75 per hour.
2. Telephone Interviews - Companies utilize these when they need to get more detailed individual responses than are often available with other methods. These interviews are normally relatively short and only cover one topic. For example, a particular cell phone application will be the topic of an interview, certainly not the carrier or the phone in general.
3. Mailed Paper Surveys - In this instance the company mails a comprehensive paper survey to the potential consumer and requests them to complete it and send it back in a pre-addresses and also pre-paid envelope. In case it is a lengthy survey, they will offer an incentive to fill in and return the survey. Unfortunately, these surveys have a very low response rate.
4. In-person Interviews - These are usually conducted in retail shops, shopping centers as well as malls. For example, almost everyone has had a free test of some kind food provided to you in a supermarket and then the worker then asks your thoughts and opinions about the food.
5. Paid Online Surveys - They are online surveys which can be conducted using survey software that is installed on websites. Like all of the others, companies pay for the online survey being conducted. They are really willing to pay the potential consumer mainly because the response rate is really high and the true cost of the online survey is relatively low, it's a bargain for the organization which produces accurate info